Art highlights your profile and your CI

„The artist tells us who we are and where we are heading.“
Art is an indicator for society and serves as a sensitive seismograph of a society’s tendencies to develop and unfold. It serves as an index of the Zeitgeist. The character and the signals sent by an art-work are shaping appeal.

Art, the economy and science need to be understood as complementary activities that affect one another constantly. This collaboration is maintained until the various perspectives and outcomes are enhanced. Ethics, sustainability and philanthropy are finally rewarded. Art and design take on a leading role in shaping certain societal phenomena and in the marketing process.

Architecture Art Museums and Urban Developments - Analysis - Abstract
ISBN (E-book) 978-3-638-62666-8

Abstract Museums became “cultural cornerstones of urban revitalization, tourism efforts and catalysts for increased business and development endeavors”. Great architecture as part of the museums corporate culture leads to the economic interest of business developments, which are likely to include museums to enhance activities, and to enrich the individual environment. Many discussions and surveys, as well as realized projects show that business developments are likely to become more effective when integrating cultural activities into their concepts. But architecture and construction cannot be financed by the museum alone. Partnerships and the symbiosis with businesses, local governments, and professional developers has achieved major importance since the early 1990 s, and culminated in the last five years. This paper is part of my master thesis (2001) “The Commercial Aspect of NPOs. The Restrucuring Effort of The MAK-Austrian Museum of Applied Arts Vienna”. I dedicated this chapter to evolve my theory about the mutual benefit of the arts and architecture for the economy.



Art Development Marketing Leadership Education-Development Business Planning Fundraising


Entrepreneurship für Designer und Künstler

Lecture - Wirtschaftsmuseum

Die 22. Sept 2009

Wirtschaftsmuseum Wien

A-1050 Wien

Die, 22.Sept.2009
Entrepreneurship für Designer und Künstler



A fable says,
if you put a frog
in a pot of cold water
and slowly heat the
water, the frog will
adjust to the water
temperature. ...
However, if you
suddenly throw a frog

into very hot water,
it will immediately
jump out
and save its life.


Water does not resist. Water flows. When you plunge your hand into it, all you feel is a caress. Water is not a solid wall, it will not stop you. But water always goes where it wants to go, and nothing in the end can stand against it. Water is patient. Dripping water wears away a stone. Remember that. Remember you are half water. If you can't go through an obstacle, go around it. Water does.

In the end, we´ll all become stories.


Margret Atwood